JAECOO Hosted a Two-day Media Event Showcasing a Sophisticated, Adventure-ready OMODA C9.
8th November 2024, Kuala Lumpur, Malaysia – JAECOO, the newest premium brand to enter the Malaysian automotive market, successfully hosted an exclusive two-day Media Drive Experience featuring its freshly unveiled OMODA C9. Held at Plaza Arkadia on 7 and 8 November 2024, the event provided media representatives with a hands-on introduction to the cutting-edge technology, luxury, and performance of this unique SUV coupé.
The OMODA C9 Media Drive Experience showcased the capabilities of the OMODA C9, designed for the discerning urban adventurer seeking a blend of refined style, advanced technology, and reliable off-road functionality. Starting at 9:00 AM each day, the programme welcomed attendees with an obstacle drive to test the vehicle’s handling across various terrains, safety briefings, and a presentation by JAECOO Malaysia on the brand’s vision and commitment to quality and sustainability.
During this event, participants explored the OMODA C9’s extensive safety and driver assistance features, which set new standards in both on-road and off-road performance. The car’s advanced safety systems included Adaptive Cruise Control, Emergency Lane Keeping, Integrated Cruise Assist, Traffic Jam Assist, and Front and Rear Collision Warnings, among many others. These features were designed to enhance driver control and confidence, even in complex urban and challenging off-road settings.
The SUV’s exceptional specifications made it a standout in the premium off-road category. Equipped with a powerful 2.0L TGDI engine delivering 257 horsepower and 400 Nm of torque, paired with an 8-speed automatic transmission, the OMODA C9 offered six distinct drive modes: ECO, NORMAL, SPORT, SNOW, SAND, MUD, and OFF-ROAD. This versatility allowed the vehicle to adapt to varying terrains, providing optimal performance in any environment. The model also includes MICHELIN 245/50 R20 tyres and a suspension system featuring MacPherson front and multilink rear with Continuous Damping Control (CDC) technology, ensuring superior handling and comfort.
JAECOO’s Brand Philosophy
Introduced in Malaysia in 2024, JAECOO embodies the essence of premium off-road adventure, appealing to those who seek both luxury and rugged performance. The brand’s name combined the German word “jaeger” (hunter) with “cool,” symbolising its commitment to adventure-ready elegance and high-functioning design. With a brand philosophy of “From Classic, Beyond Classic,” JAECOO drew on the expertise of design teams from the UK, Germany, and beyond to redefine the standard for urban off-road SUVs.
A key part of JAECOO’s strategy includes expanding its retail network and enhancing customer service, with an eye towards providing a seamless, premium experience for Malaysian customers. In addition to its focus on performance, the brand is committed to sustainable development. Future models would integrate new energy solutions alongside all-terrain capabilities, paving the way for efficient and eco-friendly travel experiences that meet the evolving needs of the modern, eco-conscious driver.
The OMODA C9 was meticulously crafted with an aerodynamically refined design, based on the golden ratio for optimal balance and aesthetics. Constructed with 85% high-strength steel, this model ensured both durability and safety without compromising on elegance. Its enhanced structural integrity was matched by its intelligent headlamp control, blind spot detection, fatigue reminder, and door opening warnings—features aimed at providing a safer, smarter, and more intuitive driving experience.
Through the Media Drive Experience, JAECOO introduced the Malaysian market to a new level of off-road sophistication. Attendees witnessed first-hand the seamless fusion of luxury, advanced safety technology, and off-road prowess that defines the OMODA C9, setting the stage for JAECOO’s continued growth in Malaysia.
