Seoul, South Korea 27 November 2024 – Rolls-Royce Motor Cars has officially opened Private Office Seoul, marking a significant milestone in the brand’s journey to provide unparalleled bespoke experiences to its clientele. This is the fourth Private Office outside of Goodwood, following locations in Dubai (2022), Shanghai (2023), and New York (2024).
Situated in the vibrant Jamsil area, Private Office Seoul offers an intimate and serene setting, drawing inspiration from traditional Korean “hanok” design, which emphasizes simplicity and modern elegance. The space seamlessly integrates Rolls-Royce’s luxury aesthetic with local cultural nuances, creating an environment that is both welcoming and inspiring for clients.
Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars, highlighted the importance of this development:
“The inauguration of a permanent Private Office in Seoul signals a defining moment for Rolls-Royce Motor Cars in South Korea. We are now bringing Goodwood closer to our clients in this significant region and look forward to welcoming them to this new creative outpost. Together, we will embark on a very special journey to bring their dreams to life through unique and deeply personal Rolls-Royce creations.”
A Bespoke Experience Like No Other
Private Office Seoul provides clients with direct access to a dedicated Rolls-Royce Bespoke designer and client experience manager, allowing for close collaboration on personalized commissions. In addition to crafting unique motor cars, the space gives clients access to Rolls-Royce’s exclusive Private Collection of curated and limited-edition vehicles.
For the first time, Rolls-Royce has incorporated a children’s area into the Private Office, catering to its growing base of clients with young families.
Strengthening Presence in Asia Pacific
The opening of Private Office Seoul underscores Rolls-Royce’s commitment to the Asia Pacific region, where demand for ambitious and valuable bespoke commissions is on the rise. The studio complements traditional dealership experiences, enabling Rolls-Royce to engage more closely with its clientele while supporting dealer partners
As the global trend for highly personalized luxury experiences grows, Private Office Seoul sets a new standard in delivering tailored services and exclusive access, reaffirming Rolls-Royce’s position as the pinnacle of luxury automobile craftsmanship.
