PepsiCo’s Greenhouse Accelerator Program aims to collaborate with startups in
APAC, including Malaysia, to advance breakthrough innovations across the
circular economy, climate action and sustainable agriculture.
● The Greenhouse Accelerator Program in Asia Pacific offers finalists a non-
dilutive grant of $20,000 USD and the potential to pilot their innovations. Finalists
also have the opportunity to collaborate directly with PepsiCo executives through
a customised learning module.
● At the final event, finalists can pitch their innovations to PepsiCo executives,
venture capitalists, and investors for a chance to secure an additional $100,000
USD grant.
● Applications open to all startups across APAC on January 9, 2025
Kuala Lumpur, Malaysia 9 January 2025 – PepsiCo, a global leader in convenient
foods and beverages, proudly announces the return of its Greenhouse Accelerator
(GHAC) program in the Asia Pacific (APAC) region for the third consecutive year.
The GHAC is a pilot-oriented, mentorship-based program in the region dedicated to
fostering sustainable innovation and supporting startups by providing expert business
advisory and collaboration opportunities with PepsiCo.
As a leading sustainability incubator in APAC, GHAC reinforces PepsiCo’s commitment
to finding solutions that contribute to progress in circular economy, sustainable
agriculture, and climate action. With 15 pilots initiated in seven markets including
Malaysia through the 2023 and 2024 cohorts, the program focuses on supporting early-
stage startups developing innovations aimed at reducing environmental impact,
advancing renewable energy, and promoting sustainable farming practices. GHAC
continues to explore new ideas and test solutions that can drive meaningful change
over time.
“PepsiCo’s Greenhouse Accelerator Program is dedicated to empowering startups with
the tools, resources and mentorship required to drive meaningful change and scale
innovations across our food systems. Over the past two years, the program has
successfully launched 15 startup pilots across APAC with PepsiCo and partners, and
engaged with 95 venture capital firms and institutions, reinforcing our focus on fostering
a robust sustainability ecosystem,” said Ashley Brown, VP Supply Chain A/NZ and
Chief Sustainability Officer, PepsiCo APAC.
GHAC will award $20,000 USD grants to each of the 10 finalists, with an additional
$100,000 USD granted to the winning startup. Finalists will also receive wrap-around
mentorship from PepsiCo executives and business accelerator experts to help
overcome challenges and catalyze growth. This year, GHAC has teamed up with GC
Ventures, the corporate venture capital arm of PTT Global Chemical (PTTGC) and long-
term collaborator Circulate Capital to provide tailored feedback and guidance to
participants throughout the program.
Since its launch, the program has established a track record of successful first-of-a-kind
pilots leading to further collaboration with PepsiCo and partners, with 2024 winner
Alterno being among the standouts. As the winner of last year’s program, Alterno is
pioneering Asia’s first low-cost thermal energy storage solution for renewable energy.
Alterno’s sand battery technology offers a promising, lower-emission alternative to
traditional snack drying methods, with the potential to help PepsiCo reduce energy
costs and emissions while demonstrating real-world applications.
“As sustainability rightly grows in importance for investors, consumers, and employees,
accelerator programs like GHAC play a crucial role in helping entrepreneurs meet these
expectations and remain competitive,” Brown added.
“Applicants benefit not only from mentorship with seasoned professionals but also from
direct collaboration with PepsiCo, a global industry leader that drives the program and acts as the end user of their innovations. This provides access to decades of industry
expertise, a strong partner network, and valuable insights to refine solutions and shape
pilot opportunities.”
To apply for the PepsiCo Greenhouse Accelerator 2025 APAC Sustainability Edition,
visit the website at greenhouseaccelerator.com/apac/ or PepsiCo’s LinkedIn
linkedin.com/company/pepsico
