“One hundred years ago, Rolls-Royce launched the first motor car to bear what would become the most evocative and enduring nameplate in its history: Phantom. Through eight generations, Phantom’s fundamental role as the pinnacle Rolls-Royce motor car has always been the same: to be the most magnificent, desirable and above all, effortless motor car in the world – the very best of the best. In many respects, the history of Phantom is the history of Rolls-Royce: always moving with the times and its clients’ needs and requirements, transcending fleeting trends and providing the setting for the most remarkable executions of craft and artistry, all while resolutely refusing to compromise its core engineering and design principles. We’re proud to continue this tradition of excellence, elegance and serenity into the next 100 years.” Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
In 2025, Rolls-Royce Motor Cars marks the centenary of the launch of the first Phantom. Throughout its illustrious history, the Phantom nameplate has stood as the pinnacle model in the marque’s portfolio, embodying the apex of automotive excellence. Each generation, up to the eighth currently handcrafted at the Home of Rolls-Royce in Goodwood, represents advancements in design, engineering, materials, and technology.
Today, Phantom serves as the ultimate blank canvas for Bespoke commissions, allowing clients to realize their most imaginative and personal visions. From haute couture-inspired designs like Phantom Syntopia to cinematic tributes like Phantom Goldfinger, and culturally significant creations like the Phantom Extended ‘Year of the Dragon,’ the model’s versatility has brought countless inspirations to life. With its scale, elegance, and adaptability, Phantom transforms into whatever its owner dreams it to be.
Origins of a Legend
Rolls-Royce first earned its reputation as ‘the best car in the world’ with the 40/50 H.P., famously known as the Silver Ghost, launched in 1906. Henry Royce’s principle of constant improvement drove its legendary performance, but by 1921, he recognized its limitations. Thus began the development of its successor.
In 1925, Rolls-Royce announced the new 40/50 H.P. chassis, officially named the New Phantom. The name “Phantom,” believed to be coined by the creative and commercially astute Claude Johnson, reflected the car’s supernatural quietness and grace – qualities that have defined the nameplate ever since.
The first Phantom retained the “sweet running qualities” Rolls-Royce was known for while offering enhanced proportions that allowed owners to indulge in bespoke features. Writing desks, safes, and secret compartments for diamonds were among the unique requests.
The Evolution of Phantom
Phantom II (1929): Over four years, Royce refined the original Phantom design, culminating in Phantom II. A shorter wheelbase version, Phantom II Continental, became a symbol of high-speed touring across Europe, prioritizing both performance and passenger comfort.
Phantom III (1936): Responding to customer demand for greater power, Rolls-Royce introduced the first Phantom with a V12 engine. This model featured independent front-wheel suspension, a shorter bonnet, and enhanced passenger comfort. Despite increased competition from American manufacturers, Phantom III stood as the epitome of luxury.
Phantom IV (1950): Post-war austerity led to the introduction of the Rationalised Range. However, the Phantom name was resurrected when the Royal Household commissioned a bespoke limousine. Rolls-Royce produced only 18 Phantom IV models, exclusively for royalty and heads of state.
Phantom V and VI (1959–1993): The launch of Phantom V brought Rolls-Royce back into the public spotlight with elegant coachwork by Mulliner Park Ward and other esteemed builders. Phantom VI continued the tradition of exceptional craftsmanship, featuring separate air-conditioning systems for front and rear passengers.
The Goodwood Era
In 2003, Rolls-Royce unveiled Phantom VII, the first model developed entirely at Goodwood. Combining traditional craftsmanship with modern design, it featured a spaceframe body and a Bespoke program that allowed unparalleled customization.
Phantom VIII, launched in 2017, introduced the Architecture of Luxury, an all-aluminium spaceframe platform that underpins every current Rolls-Royce model. With the addition of the Gallery – a glass fascia that allows clients to display commissioned art – Phantom VIII became the ultimate canvas for Bespoke creations.
A Century of Excellence
Throughout its 100-year history, Phantom has represented the pinnacle of luxury, innovation, and craftsmanship. From its origins as a rolling chassis for bespoke coachbuilders to its current status as a fully customizable masterpiece, Phantom embodies the relentless pursuit of perfection.
As Rolls-Royce celebrates this centenary milestone, Phantom continues to define the very best in automotive excellence – a legacy that remains unmatched in the world of super-luxury motor cars.
CO2 EMISSIONS & CONSUMPTION.
Phantom Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 351-362 g/km; Fuel consumption: 17.7-18.2 mpg / 15.5-16.0 l/100km. Phantom Extended Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 353-365 g/km; Fuel consumption: 17.4-18.1 mpg / 15.6-16.2 l/100km. Further information: https://bit.ly/3XtQW7q
