At Mobile World Congress 2025, Samsung Electronics wowed visitors with the debut of the Galaxy S25 series, showcasing its next-gen AI-powered features. Through immersive hands-on experiences and interactive zones, attendees had the chance to explore how Galaxy AI is enhancing everyday mobile tasks, pushing creative boundaries, and transforming entertainment.
Boosting Productivity with AI
One of the key highlights was the seamless integration of AI into everyday productivity tasks. Attendees witnessed how a simple voice command, after pressing and holding the side button, allowed Galaxy AI to effortlessly fetch the schedule of El Clasico matches and instantly add it to the Samsung Calendar.
Visitors also explored Gemini Live, a conversational AI assistant that enables real-time brainstorming, learning, and rehearsals with multimedia support like images and PDFs. This multimodal experience was designed to significantly enhance user productivity and creativity.
Another standout feature, Now Brief, personalizes the user’s experience by learning their daily routines. This AI-driven assistant offers relevant information right on the lock screen via the Now Bar, from reminders about appointments to recommendations about the best time to leave for meetings or trips. It provides users with a helpful start to their day, summarizing schedules and sleep data, and winds down with activity insights in the evening.
Empowering Creativity with AI
The Galaxy S25 series also introduces revolutionary tools for creators. The ProVisual Engine powers AI-enhanced photography features that make capturing, editing, and organizing content effortless. Visitors explored Portrait Studio and Filters, which personalize photos with artistic, AI-generated effects, taking creative photography to new heights.
Nightography, enhanced by Galaxy AI, also showcased its power to capture stunning low-light photos and videos. Guests marveled at the Galaxy S25 Ultra’s 50MP ultra-wide-angle camera, ideal for capturing everything from breathtaking landscapes to group shots, delivering incredible detail and clarity.
One of the most impressive moments was with Drawing Assist, which transforms hand-drawn sketches into high-quality digital art, providing users with new ways to express their creativity in various styles—whether through freehand drawings, text input, or images.
Next-Level Gaming and Performance
For gaming enthusiasts, the Snapdragon® 8 Elite for Galaxy processor powers the Galaxy S25 series, delivering unparalleled performance for gaming, multitasking, and high-quality visuals. The Galaxy S25 Ultra includes a vapor chamber 40% larger than its predecessor, ensuring that it maintains peak performance even during extended gaming sessions.
Samsung’s presentation at MWC 2025 emphasized how Galaxy AI is reshaping mobile interactions, making smartphones smarter, more intuitive, and efficient. With these advanced tools, the Galaxy S25 series highlights the future of mobile technology—where AI, creativity, and performance are seamlessly integrated to enhance every experience.
To learn more about Samsung’s innovations, visit: Samsung Malaysia
