KUALA LUMPUR, 10 MARCH 2025 – The Malaysia External Trade Development Corporation
(MATRADE) is set to unveil the MADANI Digital Trade (MDT), an integrated virtual showcase
designed to empower Malaysian businesses in expanding their global footprint. The grand
launch, in partnership with Nazsoft Tech Sdn Bhd, will take place on 13 March 2025, at Grand
Ballroom, Aras 3, MITEC, Kuala Lumpur, and will be officiated by YB Senator Tengku Datuk Seri
Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade & Industry (MITI).
MDT is a first-of-its-kind virtual showcase that seamlessly integrates business matching, an
e-marketplace, market intelligence and trade-related business solutions. The platform is set to
revolutionise the way Malaysian exporters and Small and Medium Enterprises (SMEs) engage
with international markets, providing them with the necessary tools and insights to compete on a
global scale.
MATRADE Chairman, YB Dato’ Seri Reezal Merican Naina Merican, emphasised the
importance of MDT, “The launch of the MADANI Digital Trade platform marks an essential
moment in Malaysia’s trade ecosystem. This initiative will provide businesses with
unprecedented access to global buyers, helping them to grow, scale and thrive in an
increasingly competitive digital economy.
MATRADE CEO, YBhg. Datuk Mohd Mustafa Abdul Aziz, highlighted the platform’s role in
digital transformation, “MADANI Digital Trade is more than just a platform; it is a catalyst for
change. By leveraging cutting-edge technology, we are enabling Malaysian businesses to adapt
to the demands of the global market. This initiative reflects MATRADE’s commitment to fostering
digital trade and equipping our businesses with the right tools to excel internationally.
Why Attend the Launch?
The event will bring together key industry players, policymakers, business leaders, exporters
and technology experts. Attendees will have the opportunity to:
▪ Experience live demonstrations of the MDT platform, including its immersive
augmented reality feature that allows international stakeholders to explore Malaysian
businesses virtually
▪ Engage in B2B business matching sessions through MATRADE’s Premium Buyers
and International Sourcing Programmes (INSP);
▪ Discover exclusive insights into trade financing, ESG solutions, IR4.0 innovations and
digital marketing strategies that enhance business growth; and
▪ Meet MIVA, the MDT intelligence virtual assistant, who provides real-time, 24/7 trade
assistance to users.
Mark your calendar for 13 March 2025 at 11:00am and join a dynamic Dialogue Session titled
“Navigating Global Uncertainties: Resilient Trade Strategies for Malaysian Businesses in
2025.” Our esteemed panelists will discuss today’s evolving business landscape, offering
insights on expanding Malaysian exports through digital transformation and more.
Moderated by Tan Sri Datuk Dr. Rebecca Fatima Sta Maria, Executive Director of the Asia-
Pacific Economic Cooperation (APEC) Secretariat, the session features a distinguished panel including:
● Datuk William Ng, National President, Small & Medium Enterprises Association
(SAMENTA)
● Norhizam Abdul Kadir, Executive Director, Kiple Pay Sdn Bhd
● Hairil Izwar Abdul Rahman, Group Chief Digital & Technology Officer, SME Bank
● Julian Neo, Executive Director, DHL Express Malaysia
With the integration of smart trade tools, grants, training resources and regulatory insights, MDT
will serve as the ultimate gateway for Malaysian businesses looking to expand into global
markets efficiently.
