KUALA LUMPUR, MALAYSIA – 16 April 2025 – Malaysian businesses on TikTok Shop celebrated a surge in growth this festive season, with sales more than doubling during Ramadan and Raya 2025. The momentum was driven by a thriving ecosystem of over 1.7 million local sellers and 3 million affiliate creators, who collectively transformed the season into a high-performing e-commerce campaign under TikTok Shop’s Raikan Raya 2025 initiative.
During the campaign period, the average order volume per customer more than doubled compared to non-campaign periods. Sales on TikTok Shop Mall, the platform’s destination for authentic and premium brands, experienced a year-on-year (YoY) uplift that outpaced platform-wide growth by nearly 1.2x.
Top-performing product categories included Muslim Fashion, Beauty & Personal Care, and Food & Beverages, reflecting strong festive demand and consumer spending throughout the season.
“The 100% YoY sales growth of Malaysian MSMEs, creators, and brands is a reflection of our growing community, higher consumer purchasing power, and stronger public-private collaboration,” said Nur Azre Abdul Aziz, Director of Strategic Partnerships, TikTok Shop Malaysia. “TikTok Shop remains committed to empowering more Malaysians to build sustainable livelihoods through e-commerce as we continue this momentum.”
Recognising Homegrown Success at Raikan Raya 2025 Awards
TikTok Shop also celebrated standout local talents and businesses at its Raikan Raya 2025 Awards Night, recognising top creators and sellers who have excelled during the campaign. Honourees included:
- Anas Zahrin – Top Creator
- Khairul Aming – Top Livestream
- ELGINI Malaysia – Top Lifestyle Seller
- Bulan Bintang – Top Fashion Seller
- Nur Food – Top Daily Essential Seller
- Skintific Malaysia – Top Beauty & Personal Care Seller
- GOOJODOQ Malaysia – Top Electronics Seller
- LadyBossRafa – Top Health Seller
“Winning Top Fashion Seller at TikTok Shop’s Raikan Raya 2025 Awards is a proud milestone for us,” said Azzim Zahid Azmi, Founder of Bulan Bintang. “TikTok Shop has empowered us to move beyond traditional retail. It’s more than a platform—it’s where commerce meets culture, storytelling, and real-time engagement. We’re honoured to grow alongside an e-commerce ecosystem that champions Malaysian homegrown brands.”
Join the E-Commerce Movement
With digital commerce showing no signs of slowing, TikTok Shop invites aspiring entrepreneurs, MSMEs, and brands to explore the full potential of online business. Interested sellers can register at TikTok Shop Seller Center and access step-by-step tutorials at the TikTok Shop Academy.
