Coway Unveils a New Era of Luxurious Wellness to Transform Malaysian Homes into Sanctuaries of Relaxation.
7th November 2024, Kuala Lumpur, Malaysia – Leading wellness innovator Coway has introduced its highly anticipated brand, Coway BEREX, aiming to revolutionise rest and relaxation at home for Malaysians. This new venture, rooted in “Bed & Relax,” merges advanced wellness solutions with state-of-the-art technology and refined aesthetics to create a sanctuary of rest within the home. Coway BEREX represents a commitment to elevating the resting experience, helping Malaysians rejuvenate, restore, and thrive amidst the demands of modern life.
Coway BEREX’s inaugural product lineup introduces three high-quality relaxation solutions: the PEBBLE and MINE massage chairs, and the innovative MASSAGE BED. These products are designed to cater to different rest and wellness needs, embodying a future where home relaxation is both luxurious and essential for daily well-being.
The PEBBLE massage chair stands out with its cocoon-shaped design and is available in chic shades like Mystic Grey, Sand Beige, Hazy Blue, and Terracotta Pink. Equipped with 11 massage modes and 3D adjustable rollers, PEBBLE offers tailored massages with body scan sensors, adjustable airbag settings, and heat therapy zones for the back and hips. Its ergonomic SL frame contours to the user’s body, ensuring a seamless and immersive relaxation experience.
Designed for convenience, the MINE compact massage chair is Malaysia’s first to feature convertible knee-to-calf therapy in a sleek, space-saving form. Available in Champagne Beige, Rose Brown, and Ink Black, it offers 12 massage modes, a reflexology system with foot rollers, and an advanced body-scanning feature. Its 3-zone heat treatment further enhances the relaxation experience, providing a comprehensive, full-body massage experience that’s adaptable to any home.
The MASSAGE BED introduces a high-powered full-body massage with a 90cm flat track targeting the spine down to the tailbone. With 30 massage modes, 12 intensity levels, and a heated 3D thermal system, it provides targeted relief and comfort. Integrated Bluetooth allows users to enjoy soothing audio, while the included leg massager ensures calf and thigh relief. Available in Champagne Beige and Ink Black, the MASSAGE BED can convert into an ottoman-style seat, blending functionality with elegance for any interior.
As part of the launch, Coway is embarking on an experiential truck tour across Kuala Lumpur, inviting Malaysians to experience Coway BEREX firsthand. Starting from Publika (8–10 November), the tour will stop at TRX Exchange (15–17 November), Lot 10 (18–24 November), and Desa Park City (30 November). Attendees will have the opportunity to try the PEBBLE, MINE, and MASSAGE BED and participate in engaging activities, including the Perfume Bar and Tea Bar, where they can win personalised tea and fragrance samples to enhance their relaxation journey.Coway BEREX exemplifies Coway’s dedication to improving the quality of life through innovative wellness solutions. With more products set to join the range, Coway is expanding the landscape of restful living, aiming to make quality rest an integral part of Malaysian homes. For more information, visit (http://www.coway.com.my/products/berex).
