Kuala Lumpur, Malaysia, February 18, 2025 – Kejap Food is thrilled to announce the grand opening of its latest outlet at the INC KL Eco City Mall on February 18, 2025. This milestone follows the acquisition by Palaterium Sdn Bhd, which now operates Kejap Food alongside HWC Coffee and Dateen Catering under one umbrella. This strategic move aims to accelerate the brand’s growth and signals an exciting expansion roadmap for the future.
The event featured distinguished leaders, including Kejap Food Founder Ms. Betty Ting, along with executives from HWC Coffee and Kejap Food. This opening marks the first of several planned expansions for 2025, laying the groundwork for sustained growth.
About Kejap Food: Malaysia’s Local Fast-Food Innovator
Since launching in 2020, Kejap Food has reshaped Malaysia’s fast-food landscape by blending local culinary traditions with convenience. It quickly gained attention with the debut of Malaysia’s first local fast-food drive-thru kiosk, setting a new standard for speed and flavor. Today, Kejap Food continues to focus on providing affordable, high-quality meals for busy professionals, with popular menu items like the Spicy Chicken Deluxe Wrap, Lekor Fries, and Teh Tarik Float.
The brand’s commitment to quality is evident, with Halal-certified kitchens that meet the diverse preferences of its customer base. Kejap Food has also demonstrated its strong growth potential, attracting nearly RM5.5 million through equity crowdfunding in 2021 and 2023, backed by 477 investors.
Key Market Opportunities for Growth
Kejap Food is strategically positioned to capitalize on key trends in the fast-food sector:
- Rising Demand for Local Flavors: As Malaysians increasingly seek out authentic local dishes, Kejap Food is well-placed to meet this demand in a fast-food format.
- Convenience & Innovation: The brand is pioneering in its use of kiosks, drive-thrus, and digital ordering to enhance convenience.
- Expanding Middle Class: With the growing middle class in Malaysia, there’s an increasing appetite for affordable, high-quality dining – exactly what Kejap Food offers.
- Regional Expansion: As Malaysian cuisine gains popularity across Southeast Asia, Kejap Food is poised to expand regionally, tapping into new markets.
Looking Ahead: A Promising Future
Kejap Food is on an exciting growth path and is actively seeking investors and entrepreneurs who align with its vision for expansion. With a strong foundation, loyal customers, and a strategic expansion plan, Kejap Food presents an attractive investment opportunity in an increasingly lucrative market.
