Friday, 28 March 2025, Tokyo, Japan – The Malaysia External Trade Development Corporation (MATRADE) is thrilled to announce the outstanding success of Malaysia’s participation in the landmark 50th edition of FOODEX Japan 2025, Asia’s premier food and beverage trade exhibition. Held from March 11-14, 2025, at Tokyo Big Sight, the event proved to be an unparalleled platform for showcasing Malaysia’s premium Halal-certified food and beverage products.
MATRADE led a vibrant Malaysian delegation comprising 11 dynamic companies, supported by the Federal Agricultural Marketing Authority (FAMA), to represent Malaysia at this prestigious trade event. The Malaysian Pavilion was a standout, featuring a wide range of high-quality Halal-certified products, including confectionery, snacks, cookies, premium tropical beverages, seafood, bird’s nest products, Halal-certified coffee, and processed poultry (duck) products.
With 76,183 trade visitors from 70 countries, FOODEX Japan 2025 further solidified its standing as the world’s third-largest food and beverage trade fair. The event hosted 3,000 exhibitors across 3,800 booths, including 2,000 international companies, creating a truly global marketplace for food industry professionals.
The Malaysian participation in the 20th edition of FOODEX Japan exceeded expectations, achieving a remarkable RM264.39 million in total sales. This includes RM1.2 million in actual sales and RM263.13 million in potential sales, far surpassing the initial target of RM40 million. Additionally, the Malaysian delegation secured 313 trade inquiries, demonstrating strong engagement and interest from global buyers. The most popular products among international trade visitors were biscuits & cookies, processed poultry (duck) products, seafood, confectionery, and snacks.
“We are absolutely delighted with the remarkable performance of our Malaysian companies at FOODEX Japan 2025,” said YBhg. Datuk Mohd Mustafa Abdul Aziz, CEO of MATRADE. “This success reflects the growing recognition of Malaysia’s Halal food and beverage industry, renowned for its quality, innovation, and global competitiveness. FOODEX Japan remains an essential platform for Malaysian companies looking to expand their presence in the international market.”
Datuk Mohd Mustafa Abdul Aziz further emphasized, “MATRADE remains committed to supporting Malaysian companies in navigating the dynamic global F&B landscape. We are keenly aware of evolving consumer preferences, with trends such as plant-based alternatives, functional foods, and sustainable practices gaining momentum. These insights will be pivotal for our companies as they shape their strategies for future growth.”
Looking ahead, MATRADE is focused on further enhancing Malaysia’s presence at FOODEX Japan. “In future editions, we plan to secure larger exhibition spaces to accommodate more Malaysian companies, maximizing export opportunities and cementing Malaysia’s position as a key player in the global F&B sector. With the introduction of a dedicated Halal, Kosher, and Organic hall at FOODEX Japan 2026, we are confident that Malaysian businesses are poised for continued growth and expansion, both in Japan and across the broader Asian region.”
The 51st edition of FOODEX Japan is scheduled to take place from 10-13 March 2026 at Tokyo Big Sight. MATRADE remains committed to assisting Malaysian companies in leveraging this premier platform to penetrate the global food and beverage market and achieve sustained success.
