Rome, March 14 2025 – In a breathtaking display of creativity and style, Mercedes-Benz introduced the all-new CLA, elevating its legacy with an iconic debut in the heart of Rome. The CLA marks a new chapter in the brand’s history, combining advanced technology with a design that stirs the soul. Chosen for its timeless beauty and vibrant energy, the city of Rome became the ideal backdrop for this world premiere.
Mercedes-Benz CEO, Ola Kaellenius, said of the event: “The CLA represents the future of Mercedes-Benz, setting a new standard for efficiency and intelligence. It’s a one-litre car for the electric age, offering both an electric and hybrid version. This is just the beginning of an exciting new era for our brand.”
The exclusive event brought together a mix of talent and influencers from across music, fashion, and film. Celebrities like Romeo Beckham, Camilla Cabello, ASAP Nast, Ice Spice, and Will.i.am attended, creating a buzz that added to the allure of the night. Guests were treated to a stunning live performance by South African singer Tyla and an immersive experience inspired by Italy’s rich cultural heritage.
As part of the event, Mercedes-Benz introduced a groundbreaking creative initiative called ‘Class of Creators,’ which partners the CLA with cultural innovators in music, design, fashion, and gaming. Collaborators like Ice Spice, Gustaf Westman, KidSuper, and Hot Wheels will present unique artistic visions through the CLA, blending Mercedes-Benz’s cutting-edge engineering with their creativity.
At Villa Miani, guests were captivated by a theatrical presentation showcasing the CLA in various artistic forms. The spectacular setting offered sweeping views of Rome, further highlighting the car’s elegance and futuristic design.
The All-New CLA: Smart, Efficient, and Beautiful – The all-new CLA offers a more spacious, refined, and intelligent driving experience, boasting groundbreaking technology like the Mercedes-Benz Operating System (MB.OS), the first of its kind in the industry to integrate both Microsoft and Google AI. With improved energy efficiency, the CLA offers a maximum range of 792 km, while its 800-volt electric architecture allows for quick charging – up to 325 km in just 10 minutes.
The CLA sets a new standard in sustainability. Designed with a focus on reducing its carbon footprint, the car features four times more recycled materials in its construction than its predecessor, including 50% post-consumer recyclate in its seat layers. The result is a vehicle that is as environmentally conscious as it is groundbreaking.
A Bold Vision for Tomorrow – With the new CLA, Mercedes-Benz has not only crafted a stunning vehicle but has also ushered in a new era of intelligent luxury. This world premiere marks the start of a journey towards a future that combines innovation, sustainability, and creativity.
