OYO is planning to add 100 company serviced hotels in Malaysia to strengthen its premium properties portfolio
The network of company serviced hotels is expected to expand to more than 20 cities across India from 8 cities currently
Key cities include Kuala Lumpur, Penang, Johor Bahru and Ipoh
Hotels will be opened primarily under the Pallette, Townhouse, Collection O and Hotel O brands.
OYO has 25 company serviced hotels since they were launched in October 2024
Program aligns with OYO’s focus on increasing profitability, enhanced guest experience and repeat bookings in 2025
Kuala Lumpur, 20 February 2025 – Global hospitality technology company OYO has announced that it plans to add 100 Company Serviced hotels in Malaysia in 2025. This highlights their higher revenue-generating potential, driven by standardized operations, superior service quality, and enhanced customer experience. OYO’s company serviced hotels are fully managed properties ensuring operational excellence and customer satisfaction through professional hotel operators. These hotels, tagged as ‘Company Serviced’ on OYO’s app and website, offer property owners fixed rentals and consistent returns
OYO’s mid premium and upper budget category brands – Townhouse, Townhouse Oak and Collection O and premium brands – Sunday and Palette will be added under this program As part of its expansion program, OYO plans to extend the footprint of company serviced hotels to more than 20 cities across Malaysia from 8 cities currently
OYO’s expansion in Malaysia is strategically focused on strengthening its presence across key cities to cater to the country’s dynamic business and tourism landscape. It includes cities such as Kuala Lumpur, Georgetown, Ipoh, Malacca, Johor Bahru and Kota Kinabalu
Through this expansion, OYO aims to redefine hospitality standards across Malaysia, ensuring high-quality and accessible stays for all travelers.
Elaborating on the expansion program, Raymond Chen, Country Business and Operations Head, OYO Malaysia said “This initiative aligns perfectly with OYO Malaysia’s strategic focus for 2025, where we are committed to driving profitability by elevating the guest experience, fostering repeat bookings, and strengthening brand loyalty. Additionally, this program will play a key role in boosting tourism in emerging cities while generating new job opportunities, contributing to the local economy
Dato James Lim, Director, Super Cowboy Hotel added “I am presently operating Collection O Hotel Super Cowboy, a company serviced hotel and look forward to adding more this year. This partnership has not only provided us with greater visibility but has also significantly improved our margins through a well-structured and efficient business model
A dedicated team and channel partner network have helped OYO rapidly scale this segment. Leveraging data insights, OYO identifies high-demand areas, optimizes inventory, and enhances service quality. The program strengthens OYO’s commitment to providing diverse, high-quality stays for business and leisure travelers alike.
