Record-breaking year: Rolls-Royce celebrates a landmark in 2024 with the highest sales figures in its history, fueled by unwavering demand for its timeless luxury vehicles
KUALA LUMPUR 8 January 2025 Rolls-Royce Motor Cars has marked a historic milestone with an investment exceeding £300 million to expand its manufacturing facility at Goodwood This investment, the largest since the plant’s opening in 2003, underscores Rolls-Royce’s commitment to innovation, bespoke craftsmanship, and its transition to an all-electric future.
The expansion at Goodwood, already underway, will significantly increase the marque’s capacity for bespoke and coachbuilt projects It also positions Rolls-Royce at the forefront of the automotive industry’s electric transformation, ensuring its readiness for an all-battery electric vehicle (BEV) lineup.
Rolls-Royce celebrates a record-breaking year and unveils bold plans to shape the future of bespoke luxury
A bold new era: Rolls-Royce ventures into the future with breakthrough innovations including their electrification journey and the launch of visionary new models in 2024
This landmark investment underscores our unwavering commitment to crafting the most intricate, personalized, and extraordinary luxury creations in the world,” said Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars. “It’s a powerful testament to the enduring strength of the Rolls-Royce marque and the UK’s status as the global hub for bespoke luxury.”
In 2024, Rolls-Royce achieved unprecedented success in its bespoke offerings. The Bespoke Collective—a talented team of designers, engineers, and artisans—delivered record-breaking results, driving a remarkable 10% year-on-year increase in the value of bespoke content per motor car
Breathtaking Projects
Clients commissioned breathtaking projects incorporating materials and techniques never seen before in a motor car, including 18-carat gold sculptures, holographic paint finishes, and intricate embroideries with over 869,500 stitches. The Rolls-Royce Phantom Extended remained the canvas of choice for the most elaborate creations, while the newly launched all-electric
Spectre model quickly became the second most bespoke-intensive car in the lineup.
Bespoke Value
Bespoke Excellence: From personalized interiors to unique finishes, Rolls-Royce redefines luxury in 2024 by making every car a one-of-a-kind masterpiece
Rolls-Royce delivered 5,712 motor cars in 2024, making it the third-highest sales year in its history. North America and Europe led global sales, while the Middle East boasted the highest bespoke value per car. Emerging markets such as Malaysia, Thailand, and the Netherlands also contributed to the marque’s robust performance.
The introduction of four new models—Cullinan Series II, Ghost Series II, and their respective Black Badge variants—fueled demand. The Spectre, Rolls-Royce’s first all-electric car, exceeded expectations, becoming the most sought-after model in Europe and the second globally.
Private Office Expansion
Rolls-Royce continues to redefine luxury not just through its cars but through unparalleled client experiences. In 2024, the brand expanded its network of Private Offices to New York and Seoul. These invitation-only spaces provide clients with an intimate environment to co-create bespoke masterpieces alongside dedicated designers and managers.
Exclusive Membership App
Meanwhile, the marque’s exclusive members’ app, Whispers, saw a 55% increase in membership, connecting owners with exclusive content, events, and direct communication with Rolls-Royce executives.
With this substantial investment and a stellar performance in 2024, Rolls-Royce is poised for an even brighter future. As the company prepares to unveil its next electric motor car in 2025 and celebrates the centenary of the Phantom, its flagship model, the marque’s trajectory is firmly set on innovation and luxury excellence.
As Brownridge concluded, “Rolls-Royce is not just building cars; we are crafting timeless works of art that embody the dreams and aspirations of our clients worldwide.”
