KUALA LUMPUR, 4 November 2024 – Senheng, Malaysia’s leading retailer in consumer electronics,
has announced a new update for its loyalty program, the PlusOne Membership, offering Malaysians
unparalleled flexibility and personalisation in rewards redemption. With its new tagline, “My Rewards,
My Choice”, members can use S-Coin to access over 2,000 reward products and services.
Senheng currently boasts over four million PlusOne members, and since the inception of S-Coin in
2021, more than 700,000 of them are earning S-Coin through purchases at Senheng stores, senQ
outlets, and the Senheng App. The company revealed a surprising statistic: millions of S-Coin are yet
to be redeemed, and one account in Malaysia holds 5.7 million S-Coin worth RM57,000 waiting to be
claimed. To unlock this potential, Senheng has introduced comprehensive enhancements to its loyalty
system, offering unlimited redemption, personalized rewards, and an upcoming Affiliate Program
designed to help Malaysians earn more.
Instant Access, Unlimited Redemption
The enhanced loyalty program grants customers instant access to their earned S-Coin via the
Senheng App, where they can redeem rewards without limits—at any amount, anytime, anywhere.
Reflecting the spirit of the “My Rewards, My Choice” tagline, the refreshed system empowers
customers to decide how they use their rewards. With the ability to choose from a range of over 2,000
products and services via the Senheng App and redeem from an exclusive selection at retail stores
nationwide, members now enjoy unparalleled choice and freedom.
With redemption caps eliminated, Senheng has streamlined the redemption process to prioritize
simplicity and value. These updates cater to growing customer demands for greater convenience and
flexibility in their rewards experience.
Senheng encourages Malaysians to log in and check their accounts to claim their rewards. There’s a
wealth of unclaimed value waiting to be unlocked, offering members an incredible opportunity to make
the most of their accumulated S-Coin.
Affiliate Program Turns Influence into Earnings
To be launched in the first quarter of 2025, Senheng’s Affiliate Program will implement a simple way
for customers to earn additional income. By sharing their favourite Senheng products and deals to
friends and family, members can now earn from their recommendations. This initiative allows
customers to benefit directly from their recommendations, transforming their everyday suggestions
into meaningful, tangible rewards.
KH Lim, Chairman of Senheng, said, “We’re thrilled to introduce “My Rewards, My Choice”,
reaffirming our commitment to putting rewards into the hands of our customers. Our members have
always been at the heart of everything we do, and while they’ve already enjoyed the benefits of
previously limited S-Coin redemption, we’re excited to give them even more. With the new unlimited
redemption feature, we encourage our PlusOne members to log in, see how much S-Coin they
have—and start redeeming.”
He added, “In light of the economic challenges many Malaysians face, we will soon introduce the
Affiliate Program to provide our customers with an opportunity to earn by recommending Senheng to
their friends and family. We hope this initiative not only eases some financial burdens but also brings
added value and earning opportunities to our loyal members. At Senheng, innovation and customer
satisfaction are at the core of everything we do here, and we remain deeply committed to enhancing
the shopping experience for all Malaysians.”
The enhanced loyalty program is now live on the Senheng App. Customers are encouraged to log in,
redeem their S-Coin and explore the new features. With the Affiliate Program launching in the first
quarter of 2025, there’s never been a better time to join as a PlusOne member.
For more information about the PlusOne Membership or Senheng, visit discover.senheng.com.my or download the Senheng App on the Apple Store or Google Play today.
