Kuala Lumpur, 17 January 2025 – Shopee continues to champion the growth of Malaysia’s digital economy, fostering success for local brands, sellers, and affiliates. In 2024, these contributors achieved exceptional milestones, marked by triple-digit growth in affiliate engagement and livestream viewership. Together, they have reshaped Malaysia’s e-commerce landscape by delivering innovative, immersive, and seamless shopping experiences to millions of Malaysians.
Shopee Live: Amplifying Seller Success
Shopee Live became a pivotal growth channel for sellers in 2024, enabling real-time customer engagement through interactive livestreaming. Sellers utilized exclusive Shopee Live vouchers and interactive tools, further amplified by Shopee’s campaigns, resulting in a 300% rise in unique viewers and an impressive 37-fold increase in total views, culminating in 77 billion views.
Sellers who embraced Shopee Live reaped substantial rewards:
- Local brands and sellers exceeding RM1 million in livestream sales saw 11-times growth in order volume.
- Top brands achieving over RM5 million in sales experienced a tenfold surge in orders.
- Sellers earning over RM500,000 quadrupled their order volume via the livestream feature.
Noteworthy success stories like Panda Eyes, Elgini, Gun Pet Outlet & Simba Shop, and Kedai Abang Syukor demonstrated the platform’s transformative power. These sellers effectively leveraged Shopee Live to connect with audiences, showcase products, and maximize platform tools, turning livestreams into compelling success narratives.
Shopee Affiliates: Driving Sales and Visibility
Shopee Affiliates revolutionized seller exposure and income streams in 2024, with affiliate participation growing by 161% and driving an 80% increase in local brand and seller orders. Affiliates’ integration with Shopee Live led to a 16-fold rise in affiliate-hosted livestreams and an astounding 1,200% growth in orders, compared to the previous year.
Star affiliates, including Nurul Syuhana and Celeste Phuah, achieved notable milestones, joining the ‘Shopee Affiliate 2 Million Ringgit Club’ and ‘Shopee Affiliate 5 Million Ringgit Club,’ respectively. Their success exemplifies the synergy between Shopee’s affiliate program and livestream ecosystem, driving sales and fostering direct audience connections.
Shopee Video: A New Era of Engagement
Launched in April 2024, Shopee Video became a game-changer for sellers and affiliates, enabling visual storytelling to boost buyer confidence. With over 7 million videos created, affiliates accounted for 68% of the content, driving over 500,000 orders. The feature empowers sellers to deliver compelling demonstrations, enhancing the buyer experience.
Delivering Value and Convenience to Buyers
Shopee’s unwavering commitment to quality and convenience resonated with buyers, reflected in key service metrics:
- 14 million Malaysians redeemed Shopee’s Free Shipping voucher in 2024.
- Same Day Delivery usage surged 84-fold, allowing buyers to receive orders placed before 2 PM on the same day.
- Self-Collection saw a sixfold increase, with over 1,200 service points available nationwide.
These results highlight Shopee’s focus on flexibility and efficiency, catering to diverse buyer needs and fostering an engaging shopping experience.
A Commitment to Growth
“2024 has been a year of exceptional accomplishments for Shopee, demonstrating the power of e-commerce in empowering local businesses and enriching the lives of Malaysians. Our growth over the year underscores our commitment to address the evolving needs of brands, sellers, affiliates, and shoppers through innovative solutions and new platform features. Shopee will continue to invest in initiatives that enable local businesses to thrive, enhance the shopping experience for our users, and contribute positively to the Malaysian digital economy,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.
