Opening Marks a Milestone in Culinary Heritage and Wellness Dining
Kuala Lumpur, Malaysia – Souper Tang celebrated the grand opening of its new outlet at Mid Valley Megamall today, furthering its mission to support wellness tourism and elevate Malaysia’s culinary landscape. Officiated by YBrs. Tuan Samuel Lee Thai Hung, Deputy-Director General II (Promotions) of the Malaysia Tourism Promotion Board (Tourism Malaysia), the event saw the participation of prominent associations, including the ASEAN Retail Franchise Federation (ARFF), Malaysia Retail-Chain Association (MRCA), Branding Association Malaysia (BAM), and the Malaysian Association of Tour & Travel Agents (MATTA). This new outlet aligns with Souper Tang’s vision to contribute to the ‘Visit Malaysia 2026’ campaign by offering health-conscious dining experiences that reflect Malaysia’s rich culinary heritage.
The grand opening ceremony at Mid Valley Megamall is a testament to Souper Tang’s commitment to growth and wellness-driven dining experiences. Since its inception in 2009 as Taang Shifu, Souper Tang has become synonymous with nourishing Chinese cuisine, specialising in herbal-based dishes designed to promote health and well-being. With 17 locations across Malaysia and plans for expansion into Singapore, Souper Tang is steadily realising its goal of bringing authentic and health-focused meals to a broader audience.
The new outlet’s offerings reflect the brand’s dedication to traditional wellness cuisine. Souper Tang’s carefully crafted recipes incorporate ingredients such as ginseng, cordyceps, and angelica root, blending generations-old culinary techniques with a contemporary approach to wellness. As the demand for health-conscious dining rises, Souper Tang’s expansion at Mid Valley underscores its commitment to making wellness-focused meals more accessible.
This development aligns with Malaysia’s aspirations to position itself as a hub for wellness tourism, blending culinary heritage with health-focused experiences that appeal to both locals and international visitors. Souper Tang’s expansion demonstrates how the food and beverage sector can play a critical role in enhancing Malaysia’s reputation as a prime destination for wellness tourism in Southeast Asia.
In addition to its focus on wellness, Souper Tang actively pursues sustainable sourcing practices, ensuring its dishes not only benefit customers’ health but also support community and environmental well-being. By prioritising quality, sustainability, and innovation, Souper Tang aims to set a benchmark in Malaysia’s culinary tourism industry.
To celebrate the opening, the grand event included an officiating soup-pouring ceremony, led by celebrity actor Jack Lim, who engaged with over 50 lucky fans, presenting them with Souper Tang vouchers and gifts. Guests enjoyed traditional Chinese and contemporary Lion dance performances, enhancing the festive atmosphere and reflecting Souper Tang’s cultural roots. The new outlet, located on Level 1, South Court at Mid Valley Megamall, offers customers a range of products, including bird’s nests and curated gift hampers, providing diverse ways to experience the brand’s wellness-oriented cuisine.
Further strengthening its presence in Malaysia’s wellness dining scene, Souper Tang’s flagship location at Sunway Pyramid will soon launch a new product range, SouperFast Herbal Soups, starting 17 November. Available in sets of 6, 12, or 20, customers can look forward to exclusive gifts with their purchases, such as a SoupMate Thermos, Multifunctional Electric Cooker, or Electric Ceramic Pot.
With a focus on wellness, sustainability, and culinary heritage, Souper Tang is set to become a major player in Malaysia’s wellness and culinary tourism sector. For more details, please visit Souper Tang’s website or connect on Facebook and Instagram.
Souper Tang is dedicated to promoting wellness through carefully crafted, herbal-based cuisine. Since its establishment in 2009, the brand has evolved, offering traditional Chinese soups and meals that blend rich heritage with a focus on modern health benefits. Today, Souper Tang operates 17 outlets across Malaysia, creating a calming environment where customers can enjoy nourishing dishes tailored for vitality and balance.
