Kuala Lumpur, Malaysia – December 10, 2024 – The International Café & Beverage Show (ICBS) returns to the Kuala Lumpur Convention Centre from April 24–26, 2025, spotlighting the dynamic café and beverage industry. Known as ASEAN’s premier platform for artisan food, beverages, and café culture, ICBS 2025 promises an engaging blend of innovation, talent, and collaboration
Following the record-breaking success of ICBS 2024, which attracted over 15,000 attendees, the upcoming event aims even higher, expecting 18,000 visitors and 600 brands from 55 countries. Beyond coffee, the exhibition will feature tea, juices, pastries, desserts, café design solutions, and cutting-edge payment systems, reflecting the breadth of the café ecosystem.
ICBS is more than just an event—it’s a gateway to opportunity for businesses in Malaysia and across the region,” said Alun Jones, Project Director of Montgomery Asia.
Café Culture on the Rise in ASEAN
The café and beverage industry in ASEAN has seen exponential growth, with branded coffee shop outlets expanding significantly. Malaysia alone recorded a 28% growth in 2024, generating over USD 1 billion (RM4.46 billion) in annual revenue. ICBS 2025 provides a platform for businesses to tap into this booming market, connecting them with decision-makers and offering unparalleled opportunities to showcase products and services
Exciting Highlights at ICBS 2025
Malaysia Open Championships 2025
ICBS 2025 will host the prestigious Malaysia Open Championships, featuring:
Malaysia Open Barista Championship (MOBC)
Malaysia Open Latte Art Championship (MOLAC)
Malaysia Open Brewers Cup (MOBrc)
These competitions provide a stage for baristas and brewers to showcase their creativity and talent, with winners earning opportunities to compete on national and international platforms.
Roasters Village
A dedicated Roasters Village will celebrate boutique coffee roasters, offering a unique space for smaller brands to connect directly with buyers and highlight their distinctive blends.
Collaboration with MY Food Expo 2025
ICBS 2025 will also co-locate with MY Food Expo 2025, focusing on sustainability and local food production. Together, the events strengthen ties between the café and food sectors, amplifying opportunities for exhibitors.
Key Partnerships and Industry Support
ICBS 2025 has garnered strong support from stakeholders, including the Malaysian Ministry of Tourism, Arts and Culture (MOTAC), Malaysia Convention & Exhibition Bureau (MyCEB), and Malaysia External Trade Development Corporation (MATRADE). Additionally, its partnership with Barista Guild Asia reinforces its commitment to advancing industry knowledge and skills.
A Platform for Growth and Collaboration
Alun Jones emphasized the event’s role in driving the industry forward:
“ICBS 2025 is dedicated to connecting and inspiring the café and food sectors, fostering innovation, and expanding opportunities. It’s an unmissable event for businesses looking to make an impact in one of the region’s fastest-growing industries.
Event Details
Dates: April 24–26, 2025
Venue: Kuala Lumpur Convention Centre
Schedule: Trade-focused (April 24–25) and open to the public (April 26)
For more information or exhibitor opportunities, visit https://intl-cbs.com
Media Contacts
Aldric Toyad – TQPR Malaysia ([email protected])
Jordan Long – TQPR Malaysia ([email protected])
About ICBS
ICBS is ASEAN’s leading café culture exhibition, featuring specialty coffee, café lifestyle trends, and cutting-edge services. It serves as a hub for café owners, baristas, and F&B professionals to network and source high-quality products, fostering growth and innovation in the café industry
About Montgomery Asia
Part of the UK-based Montgomery Group, Montgomery Asia has been organizing world-class exhibitions since 2016. It specializes in bringing flagship events to Asia and developing new trade shows tailored to the region’s needs.
