KUALA LUMPUR, Malaysia, 10 December 2024 – The International Café & Beverage
Show (ICBS), the leading showcase of artisan food, beverage, and café products, returns to
the Kuala Lumpur Convention Centre from 24–26 April 2025, poised to lead the café and
beverage industry into an exciting new chapter. ICBS 2025 offers a vibrant platform for
innovation, talent, and collaboration, encouraging exhibitors and attendees to capitalise on
the growing café culture market.
ASEAN’s café and beverage industry has seen remarkable growth, with branded coffee
shop outlets increasing significantly in recent years. Malaysia recorded an impressive 28%
growth last year, generating over USD1 billion (RM4.46 billion) annually. ICBS 2025 provides
businesses a platform to leverage this growing market, offering exhibitors a unique
opportunity to showcase their expertise, connect with key decision-makers, and engage with
one of the region’s most dynamic industries. The show will feature a broad range of products
beyond coffee, including tea, other beverages, juices, pastries, desserts, café design
solutions, and cutting-edge POS payment systems, ensuring a comprehensive
representation of the café and beverage ecosystem.
In 2024, the show achieved record-breaking results, with 98% of visitors rating the event
successful and 99.5% of exhibitors meeting their business objectives. Building on this success, ICBS 2025 is set to host 600 participating brands, attract 18,000 attendees, and
feature representation from 55 countries, making it an unmissable opportunity for exhibitors
to connect with a diverse and engaged audience.
The show will host the prestigious Malaysia Open Championships, encompassing the
Malaysia Open Barista Championship (MOBC), the Malaysia Open Latte Art (MOLAC), and
the Malaysia Open Brewers Cup (MOBrC). These competitions showcase exceptional talent
and creativity from across the industry, with winners potentially advancing to national and
international championships.
ICBS 2025 will also expand its scope by co-locating with MY Food Expo 2025, a platform
supporting sustainability and local food production in line with Malaysia’s National Agrofood
Policy 2.0. Together, these events strengthen the synergy between the café and food
sectors.
Another highlight of ICBS 2025 is the Roasters Village, a dedicated space celebrating the
craftsmanship of boutique coffee roasters. This unique platform allows smaller roasters to
engage directly with buyers and showcase their distinctive blends to a diverse international
audience.
Alun Jones, Project Director of Montgomery Asia, shared, “ICBS is more than just an
event—it’s a gateway to opportunity for businesses in Malaysia and across the region. With
MY Food Expo co-located this year, ICBS 2025 highlights the growing synergy between the
café and food industries, providing exhibitors a unique platform to broaden their reach and
maximise their impact.”
Jones expressed gratitude to key stakeholders, saying, “I would like to extend my sincere
thanks to the Malaysian Ministry of Tourism, Arts and Culture (MOTAC), Malaysia
Convention & Exhibition Bureau (MyCEB), and Malaysia External Trade Development
Corporation (MATRADE) for their continued support of ICBS. Their contributions have been
pivotal to the success of this event, and we look forward to welcoming them, alongside the
Malaysian café industry and coffee enthusiasts, to ICBS 2025.”
Acknowledging the event’s strategic partnership, Jones added, “We are delighted to have
the Barista Guild Asia as our educational partner for ICBS 2025. The advancement of the
café and beverage industry thrives on continuous learning and curiosity from industry
players, consumers, and baristas themselves. This partnership strengthens our commitment
to fostering growth and innovation in the sector.”
Jones concluded by emphasising the event’s mission, “ICBS 2025 is dedicated to
connecting and inspiring the café and food sectors, offering a stage for businesses to
innovate, collaborate, and expand. We are excited to host a platform that bridges creativity
and commerce in this vibrant industry again.”
ICBS 2025 will take place from 24 to 26 April 2025 at the Kuala Lumpur Convention Centre.
The first two days will focus on trade visitors, while the final day will be open to the public.
From live competitions to unparalleled networking opportunities, ICBS 2025 is the must-
attend event for anyone in the café and beverage industry.
Visit https://intl-cbs.com for the latest information or to learn more about the exhibition or
exhibitor opportunities.
