PETALING JAYA, 10 March 2025 – Following its recent launch in India, Loob Holding Sdn Bhd has set its sights on Thailand, announcing plans to open 80 Tealive outlets over the next 10 years. This marks the brand’s entry into its 10th international market, tapping into Thailand’s rich tea culture.
Founder and CEO Bryan Loo revealed that Tealive has partnered with Restaurants Development Co. Ltd (RD), a major local food and beverage operator, to serve as its Master Franchisee. RD, which operates over 300 KFC outlets in Thailand, is a subsidiary of Devyani International Limited (DIL) – the Master Franchisee for Tealive in India.
With this collaboration, Tealive expands its footprint into Thailand, following India as its ninth and tenth overseas markets. Loo expressed confidence in RD’s local market knowledge and industry expertise, saying, “We are excited to introduce Tealive’s lifestyle tea concept to Thailand, offering more than just tea with options like coffee, premium chocolate, fruit smoothies, and our signature snacks.”
Loo emphasized that RD’s established network will play a key role in accelerating Tealive’s growth. “We aim to open 80 outlets in 10 years, with actual store locations still being finalized,” he added.
RD CEO Andrew Norton also shared his enthusiasm, noting, “We are eager to collaborate with Loob to bring Tealive’s dynamic tea experience to Thailand. With our deep understanding of the local market and Tealive’s innovative offerings, we are confident this partnership will transform the way tea is enjoyed here.”
Tealive, known for its adaptability and strategic growth approach, is committed to working closely with its Thai partner to ensure the brand resonates with local consumers while maintaining its high standards of quality and innovation.
With over 950 outlets across Southeast Asia, Mauritius, Canada, and upcoming expansions into the Middle East and India, Tealive now looks to thrive in Thailand’s vibrant and evolving tea market. This expansion is set to introduce modernized tea-based beverages, adding new options to meet changing consumer preferences.
